Kr Dental

Services: Design, Art Direction, Branding, Website

Putting a modern twist on
a traditional dental practice

Local dental practice on Brisbane’s north side established for over 30 years with a varied service offering from general dentistry to high-end premium oral work all at affordable prices.

Brief

Re-brand the practice while maintaining the strong foundations and connection the practice had previously developed within the local community while still pushing a new direction for the business with its new premium service offering.

Design

Create a dynamic new visual system for the practice and refresh the existing color scheme’s and revisiting the brand mark, and ensure recognition was still strongly tied to the previous identity. The concept shown was one of the concepts presented. This one worked better but in the end, a second option we presented was chosen.