Denning Law

Services: Design, Art Direction, Branding, Website

Insurance Law,
Redefined.

A Local Law Firm in Brisbane that was established in 2015 by Kate Denning. Kate’s motivation to open the practice was born out of a desire to work more meaningfully with clients, free from the constraints of a big firm partnership.

Brief

Build a visual brand presence with a traditional corporate structure that you could tell was based on a modern design approach. Something unique but equally grounded.

Design

Champion the traditional nature of the field and the historic legacy of the name ‘Denning’ itself to create the identity. First linking various letterforms in the logotype and building the composition around the typeface.