From an Electrician to a
Trusted approachable expert.
Circuit Alert, a now niched electrical contracting business on the sunshine coast who was previously struggling to find and own a marketplace before this re-brand.
Struggling to scale the business because of misconceptions within the marketplace which included being labeled as merely a solar energy installer and not a trusted electrical contractor.
Worked closely with Richard from Circuit Alert on a new brand strategy which included repositioning, brand promise/values, target segmentation etc and a drastic update/refresh to the visual systems used.